What is Project and how to use it?

This article defines the project meaning and describes how to implement and manage it.

Valeriia avatar
Written by Valeriia
Updated over a week ago

What are Projects?

Projects allow you to organize your work across different customers. They are like folders with the opportunity to set different settings. In addition to regular email template storage, you have an option to invite different participants to your particular projects for further collaboration and customize project settings to reduce the time to create email templates.

For example, if you have a PRO Plan and there are a lot of customers in the organization, it’s more convenient to create separate projects for each customer as they probably have entirely different brand styles and requirements for email templates.

However, this applies not only to users but also to marketing agencies. For example, if you work in different cities or countries, your offices belong to one organization where each office has their own team.

Or, if you make templates for different customers and want access to them in one place, your customers won't even know about it because everyone will have their own project.

In all of the above cases, using separate projects will significantly simplify your regulation of work with each individual customer and organization since Stripo is a platform for working with large corporations.

In the project's settings, you can customize the merge tags, special links, custom fonts, and other settings for all email templates according to your customer's needs. You can also invite your colleagues only to the project associated with them in a way so that they won't see any other projects with their content.

How to use and configure projects?

To switch between projects or configure them, you should go to the corresponding Projects menu in your account.

In this menu, you can see a list of existing projects, their names, creators' names, email addresses, and the number of current emails and templates in the projects separately.

You can enter the project editing mode using the "cogwheel" settings button of the corresponding project.

Additionally, you can switch between projects easily and conveniently, please use the drop-down menu at the top right corner of the screen, near the Account settings button.

General information and logo:

In the settings mode, you can set a new project logo and name (mandatory field) as well as specify the industry, clarify your website and archive your project:

Archived projects are not displayed in the drop-down lists when you switch between projects, select a project to move emails and templates, or manage access settings of invited participants.

Support of Outlook:

This option ensures the most accurate display of your buttons in MS Outlook email clients by inserting a special VML-code element.

For your convenience, you can Enable/Disable this option in a project, and it will be automatically set in all emails/templates in the current project.

Please note, when this option is activated, the email size can be increased up to kilobytes for each added button.

Link shortening:

Links shortening is supported with your Bit.ly account. Activate the feature to effortlessly shorten the links that are inserted in the Editor by using your bit.ly token.

  • Activate the "Shorten Links" option;

  • Paste the "API access token" associated with your Bit.ly account.

Where to find the "API access token"?

  • To find the API access token, log in to your Bit.ly account, enter settings and reach the "API" tab;

  • Enter your current Bit.ly password and click the "Generate token" button;

  • Here is the API access token.

Let's see how to shorten links:

  • Open the email template and add a link to any element, for example, to the button;

  • Click the "Shorten Link" text;

  • As a result, the link will be automatically shortened. Below is the original URL link present.

Contacts and Social media:

You can add an email address to the contact details of your project, which will help you automatically affix the added email address to the "Mail" link type.

In the settings menu below, you can see the "Social Networks" tab. It helps you set a list of social media for the Social networks block to display the desired media list when the block is used in editor mode. This will save you time by adding links to your social networks.

After adding the social networks in the desired order and applying links to them; you can check the correctness of the added Social Networks when adding a "Social Network" block.

As we can see the links were added automatically as well as icons.

Merge tags:

The merge tag is a piece of code specific to an email service provider that allows you to insert unique user data from your mailing list into emails. For emails created in the Stripo editor, you can add personalization tags (Merge tags), which allow you to add the name / surname / address and other personal data of customers individually.

You can read more about Merge tags configuration in this article.

In this section, the most popular email services tags like MailChimp, GetResponce, eSputnik, etc. are already added, so after you exported email to the system you use, merge tags are automatically replaced by the data stored in the database of the corresponding service.

You have an option to enable or disable these built-in merge tags:

  • if the email service you need is not available, you can add custom merge tags. To do this, just open the project settings and add the needed custom tags by click on the "plus" icon;

  • once added, they can be found in the same menu where the rest are, under "Custom tags" title;

  • Also, if you added the "custom tags display" feature allows you to customize the appearance of merge tags in the editor;

With the enable "Custom tags display" feature, the tags are displayed as follows:

Special links:

Special links are the user-specified links that make it easier for the customer to choose and set frequently used links for their buttons or other parts of the templates.

You are able to read more about Special links here.

Here we created a list of the most common ESP services with their special links (for instance, Campaign Monitor, GetResponse, MailChimp, Unisender, Zeta, eSputnik, etc.) that you can turn on and off:

In the editor, you will see all the enabled links here.

Also, you are able to add your own list of special links:

This will help you save time and add the most used links faster. To do this, toggle the "Custom links" control and add the desired links.

Once added, they can be found in the type for the link, by the name "Custom".

Fonts configuration:

In this section, you can edit, enable or disable the displaying and access to Stripo embedded fonts list, and also, in addition to standard and nonstandard Stripo fonts, you can add custom fonts to the editor.

You can disable any standard and non-standard font and change the fonts family to any of them. To change it, you should click on the pen icon:

After that, you will get the pop-up window where you can change the font family:

To install the custom font in Stripo account, you need to:

Important to note: the option of adding the custom fonts is available with BASIC, MEDIUM, PRO, or PRIME plans.

  • Click on the "plus" button near "custom" font caption;

  • In the drop-down form, name your custom font, paste font URL and insert font family and hit connect button.

Please be kindly advised that Stripo accepts font URL in css format only.

Another important note: we strongly recommend you to give custom fonts their real names.

In addition, watch our step-by-step video tutorial on how to add fonts in Stripo.

If you would like to add a custom font which is not present on Google fonts, follow this link.

Custom domain for emails:

Custom domain for email previews is an option available with a MEDIUM, PRO and PRIME pricing plans. It’s especially helpful for companies that send email template links to their clients for approval, so they do not want URL links to contain domain names related to stripo.email. For example:

If you want email templates preview links to start with your domain address, not stripo.email – just create the desired subdomain, specify it on the project settings page, and make basic settings on your server.

Important to note: "Custom domain" configuration is more of a technical feature than all the others, so you may need a System Administrator or another person who is responsible for such settings.

Option 1:
Configuration directly on your Apache or Nginx web servers.

Create a config for the selected subdomain, for example: subdomain.domain.com.

In the config file of this domain, specify:

for Apache:

ProxyPassReverse / https://viewstripo.email/

for Nginx:

set $auth $http_authorization;

location / {

proxy_set_header Host $host;

proxy_set_header X-Real-IP $remote_addr;

proxy_set_header X-Forwarded-For $remote_addr;

proxy_set_header Authorization "$auth";


Option 2:
Configuration using the CNAME record created with your DNS provider.

  • Go to your DNS provider’s website (e.g., GoDaddy or Cloudflare, etc.)

  • If you’re choosing a site for the first time, go with one that supports SSL.

  • Create a CNAME (‘canonical name’) record for your custom domain.

  • Set it at Stripo’s host domain: viewstripo.email

The applied configuration should look like this

Please be advised, once you save this record with your DNS provider, applying your customer subdomain for email template preview links instead of our viewstripo.email address may take up to 1 hour or more, it depends on your DNS provider.

You can find more information:

  • about configuration using a CNAME record created by the DNS provider (for Cloudflare provider only) here;

  • about custom domain configuration for the Microsoft IIS here.

Please note that other users will see your domain name in email template preview link but they are still hosted on Stripo servers.

Localization and Standards:

Localization and standards allow you to select localized templates as well as simplify the creation of content structure elements (f.ex., product cards etc.) by two basic parameters – language and currency.

Localization in the editor:

Stripo translate service — allows translating emails into all major languages (over 100). Communicate with your customers worldwide in the languages they speak. You do not need to manually re-create an email and translate the text in it, Stripo will do everything for you.

This feature allows to set and manage language locales for emails and templates, as well as simplifying the translation process.

Please keep in minds, the translation feature is available only for paid plans.

Here you can select the Default language and Additional language(s) for future translations.

After entering the email template you will see the "globe" icon on the top panel:

By clicking on it, you will also be available to choose the Main language of the email. If you agree with the primary language then click on the "Apply" button:

After applying the main language you will be able to edit additional languages, also click on the "Apply" button.

Click on the "Translate" button then:

At the bottom of the page, you will see a pop-up window with the text that the email is being translated, and then - that the translation was successful. After that, you will be able to open any translation by clicking on the "Open" buttons. The template will be updated and you will see a different language version of the email.

Also at this stage, the translations are not perfect, so it is better to check them because the usual Google translator is used.

If you want to know more about additional Translating feature in the Stripo platform please check this article in our Help center.

Improve Subject Lines and Hidden Preheader using AI:

AI content improver is a new type of content editor based on artificial intelligence. This kind of editor can help you create high-quality subject lines and hidden preheaders much faster and more effectively based on your request. This automatic writing is powered by machine learning and natural language processing algorithms.

From now you don't need to laboriously search and replace different words or phrases to adapt your subject lines and hidden preheaders text according to your requirements.

In addition, AI will provide you with many creative text options to make the subject line and hidden preheader even more enticing and eye-catching.

To find more information about artificial intelligence please follow this link.

  • To activate this functionality, enable the "Improve Subject Lines and Hidden Preheader using AI" control:

  • Also, you can briefly describe your business' specialization so AI can better understand it. And generate the best texts for you.

Write short keywords and commas separated into this box.

Important to mention: you can enter up to 100 characters.

  • Open any template and switch to the "Settings" menu;

  • Write an example of your subject line so that the AI can generate other options based on the keywords;

  • Click the "Improve with AI" button;

  • You can choose the most suitable option from the generated list;

  • If you still have not found a title you like, then do not worry. Click on the "Suggest more" button at the very bottom to get more options;

  • Do the same with the hidden preheader by adding keywords. Click the "Improve with AI" button to see an extended list of preheaders;

Through AI content improver, you can generate subject lines and hidden preheaders faster and more effectively and choose the best option from the provided list.

Access to the REST API:

Stripo.email provides access to the REST API via the HTTPS protocol using GET or POST methods, it allows you to create project email messages automatically using the external data based on previously crafted templates and modules saved in the user’s personal content library.

All details and descriptions of API methods are available in our instructions:

In the following menu, you can manage your project access key via API.

Content display conditions:

The "Display conditions" parameter allows you to dynamically change the content of the email/template displayed to recipients after mailing, depending on whether the specified condition is met or not.

Please be advised that different email services use their own conditional comments for displaying personalized content based on a condition. Editor just allows adding merge-tags and conditional comments into the body of an email template. In the process of sending an email service that you use for sending should find and replace the conditional comments in the code with real content.

That's why, first of all you should contact your ESP to clarify the conditions that you will need to pass into email template.

If for some reason, the email service doesn't handle the conditional comments in the process of sending, you can try to request more information from their support and specify there if the right format for the comments has been used.

To find more information about the conditions configuration click on this link.

Enable the "Content display conditions" function and click the "Create condition" button to set up the conditions for the email template that will be applied in your email service provider during sending of the emails.

In the "Create condition" tab, fill in the following list of parameters that need to be filled in:

After all the variables have been added and the condition is saved, open your email template, select the place where the conditions should be applied, and just select a value from the pop-up list.

Let's say you would like to add different information to display in the email for other categories. To do this, create a New condition in the project settings.

Please be advised, you will see the condition codes into HTML only after export.

Thank you for taking the time to read our articles. We hope you will find this information helpful.

If you have any additional questions, please email us at support@stripo.email.

We would be glad to talk with you.

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