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Improve Subject Lines and Hidden Preheaders using artificial intelligence AI.
Improve Subject Lines and Hidden Preheaders using artificial intelligence AI.

This article will teach you how to design Subject Lines and Hidden Preheaders based on AI.

Valeriia avatar
Written by Valeriia
Updated this week

When it comes to automated content editing, artificial intelligence (AI) plays a crucial role.

What is artificial intelligence (AI)?

AI content improver is a new type of content editor based on artificial intelligence. This kind of editor can help you create high-quality subject lines and hidden preheaders much faster and more effectively based on your request. This automatic writing is powered by machine learning and natural language processing algorithms.

From now you don't need to laboriously search and replace different words or phrases to adapt your subject lines and hidden preheaders text according to your requirements.

In addition, AI will provide you with many creative text options to make the subject line and hidden preheader even more enticing and eye-catching.

Our AI recommendations are based on Cialdini’s Principles.

Social psychologist Robert Cialdini offers us six powerful and effective persuasion principles no matter the cultural context.

In the world of conversions, every little bit of persuasion counts. Here’s how you can use Cialdini’s 6 Principles of Influence to boost conversions via subject lines and hidden preheaders.

What are Cialdini’s 6 Principles of Persuasion?

  1. Reciprocity;

  2. Scarcity;

  3. Authority;

  4. Commitment and consistency;

  5. Consensus/Social proof;

  6. Liking.

1. Reciprocity:

The idea of reciprocity says that people naturally feel obliged to provide discounts or concessions to others if they’ve received favors from those same people. Psychology explains this by stressing that humans hate to feel indebted to others!

2. Scarcity:

Scarcity is the perception that products are more attractive when their availability is limited. People are naturally attracted to the rare and exclusive. They are motivated to act if they are convinced that they need to act now or it will disappear.

3. Authority:

Authority is very persuasive for everyone, as we tend to trust public figures, their opinions, their recommendations, and their analysis.

4. Commitment and consistency:

The principle of commitment declares that humans have a deep need to be seen as consistent. As such, once we’ve publicly committed to something or someone, we’re much more likely to go through and deliver on that commitment (hence, consistency).

5. Consensus/Social proof:

Humans are social by nature and generally feel that it’s important to conform to the norms of a social group. This means that when it comes to decision-making, we often look around us to see what others are doing before making our minds up.

6. Liking:

It might seem obvious, but people are much more likely to be influenced and persuaded by those they like than those they don’t. Given human nature, people are much more likely to like people who pay them compliments and who cooperate with them, than those who don’t. And, unfortunately, given positive evidence in relation to certain benefits of diversity, people are also much more likely to like people who are similar to them, than those who are not.

Following these six principles, we will improve our Subject Lines and Hidden Preheaders.

We’ll show you how the AI content improver works in Stripo.

  • To activate this functionality, go to "Settings";

  • Switch the "Workspace", here you can choose where you would like to add it to the "Project" or "Group", once you have determined, please go to the "Artificial Intelligence";

  • Enable the "Improve Subject Lines and Hidden Preheader" control:

  • Also, you can briefly describe your business' specialization so AI can better understand it. And generate the best texts for you;

  • Write short keywords and commas separated into this box;

    Important to mention: you can enter up to 100 characters.

  • Open any template and switch to the "Settings" menu;

  • Write an example of your subject line so that the AI can generate other options based on the keywords;

  • Click the "Improve with AI" button;

  • You can choose the most suitable option from the generated list;

  • If you still have not found a title you like, then do not worry. Click on the"Regenerate" button at the very bottom to get more options;

  • Do the same with the hidden preheader by adding keywords;

  • Click the "Improve with AI" button to see an extended list of preheaders;

  • Select Using Cialdini's method or Based on the Subject/Title;

  • No worries if you haven't picked out a name yet, it's all good! Click on the"Regenerate" button to get more options;

Through AI content improver, you can generate subject lines and hidden preheaders faster and more effectively and choose the best option from the provided list.

Thank you for taking the time to read our articles. We hope you will find this information helpful.

If you have any additional questions, please email us at

We would be glad to talk with you.

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