When it comes to automated content editing, artificial intelligence (AI) plays a crucial role.
What is artificial intelligence (AI)?
AI content improver is a new type of content editor based on artificial intelligence. This kind of editor can help you create high-quality subject lines and hidden preheaders much faster and more effectively based on your request. This automatic writing is powered by machine learning and natural language processing algorithms.
From now you don't need to laboriously search and replace different words or phrases to adapt your subject lines and hidden preheaders text according to your requirements.
In addition, AI will provide you with many creative text options to make the subject line and hidden preheader even more enticing and eye-catching.
Our AI recommendations are based on Cialdini’s Principles.
Social psychologist Robert Cialdini offers us six powerful and effective persuasion principles no matter the cultural context.
In the world of conversions, every little bit of persuasion counts. Here’s how you can use Cialdini’s 6 Principles of Influence to boost conversions via subject lines and hidden preheaders.
What are Cialdini’s 6 Principles of Persuasion?
Reciprocity;
Scarcity;
Authority;
Commitment and consistency;
Consensus/Social proof;
Liking.
1. Reciprocity:
The idea of reciprocity says that people naturally feel obliged to provide discounts or concessions to others if they’ve received favors from those same people. Psychology explains this by stressing that humans hate to feel indebted to others!
2. Scarcity:
Scarcity is the perception that products are more attractive when their availability is limited. People are naturally attracted to the rare and exclusive. They are motivated to act if they are convinced that they need to act now or it will disappear.
3. Authority:
Authority is very persuasive for everyone, as we tend to trust public figures, their opinions, their recommendations, and their analysis.
4. Commitment and consistency:
The principle of commitment declares that humans have a deep need to be seen as consistent. As such, once we’ve publicly committed to something or someone, we’re much more likely to go through and deliver on that commitment (hence, consistency).
5. Consensus/Social proof:
Humans are social by nature and generally feel that it’s important to conform to the norms of a social group. This means that when it comes to decision-making, we often look around us to see what others are doing before making our minds up.
6. Liking:
It might seem obvious, but people are much more likely to be influenced and persuaded by those they like than those they don’t. Given human nature, people are much more likely to like people who pay them compliments and who cooperate with them, than those who don’t. And, unfortunately, given positive evidence in relation to certain benefits of diversity, people are also much more likely to like people who are similar to them, than those who are not.
Following these six principles, we will improve our Subject Lines and Hidden Preheaders.
We’ll show you how the AI content improver works in Stripo.
To activate this functionality, go to "Settings";
Enable the "Improve Subject Lines and Hidden Preheader" control:
Also, you can briefly describe your business' specialization so AI can better understand it. And generate the best texts for you;
Write short keywords and commas separated into this box;
Important to mention: you can enter up to 100 characters.
Open any template and go to the "Message Settings" menu, and insert your desired text in the "Hidden Preheader" field. Then, enter your subject line to have AI generate multiple alternatives based on your input and click the "Improve with AI" button;
Once the AI generates a list of suggestions, you can choose the most suitable option for your subject line or hidden preheader. If none of the suggestions appeal to you:
Generate Based on Email Content: This feature generates subject lines and hidden preheaders based on your email content. Simply send the email text to AI, and it will create relevant options that match the tone and subject matter, saving time and improving engagement.
Improve with Cialdini’s Principles: One of the key features of this AI tool is its integration with Cialdini’s Six Principles of Persuasion. You can choose to improve your content based on principles such as Reciprocity, Scarcity, Authority, and more. The AI will generate subject lines and hidden preheaders following these principles, and you can select the one that resonates most:
Apart from the Cialdini-based suggestions, the AI content improver provides other useful shortcuts like:
Fix Grammar: Automatically corrects grammatical issues.
Make Shorter/Longer: Adjust the length of the content for conciseness or elaboration.
Translate: Translates the content into different languages.
Change Tone of Voice: Allows you to switch between formal or informal tones.
Explain as an Expert: Rewrite the content with an expert's perspective.
Add Emoji: Add relevant emojis to your text to make it more engaging.
Do the same with the hidden preheader by adding keywords;
Once you click the "Improve with AI" button for the hidden preheader, you will see all the same options available for generating subject lines. However, there will be an additional option called Based on the Subject/Title;
The Based on the Subject/Title feature allows the AI to generate suggestions for the hidden preheader that are directly related to the subject or title of the email. By utilizing this option, you can ensure consistency between the subject line and hidden preheader, making the entire email more cohesive and engaging:
In Conclusion:
With the AI content improver, you can generate high-converting subject lines and hidden preheaders in no time. Whether you’re optimizing existing content or creating something fresh from scratch, AI makes the process faster, more efficient, and more creative.
Thank you for taking the time to read our articles. We hope you will find this information helpful.
If you have any additional questions, please email us at support@stripo.email.
We would be glad to talk with you.