UTM tags (aka UTM codes or UTM parameters) help you measure the impact of each particular traffic source or marketing channel and see which advertising campaigns bring you less revenue.
If you want to quickly respond to any change in the website traffic and reallocate your advertising budget, UTM tags are a must-have.
UTM codes are bits of text you can add to a link that tell Google Analytics (as well as other analytics tools) a little bit more information about each link. Here’s a sample of what one looks like:
That's why using UTM codes, you track the performance of each of those links so you can see where your traffic is coming from.
Following this link, you can learn more about adding UTM parameters via Google Analytics.
How to add UTM tags in the email template using Google Analytics?
With Stripo, you set them easily. So to do this, you need to:
Open an email template and switch to the "Message Settings" menu;
Enable the "UTM Parameters" control;
Following the Google Analytics documentation, write UTM-parameters for analytics in the provided fields, which will be able to recognize and evaluate them.
How to add custom UTM tags to the email template?
If you want to add your own UTM tags using other analytics tools, you have the ability to add custom UTM tags.
To do that, enable the "Custom UTM Parameters" control, which is also available in the "Message Settings" menu. Then give a name and paste a specific UTM tag/value.
You can add more UTMs by clicking on the "+" icon.
Please be advised that all the added UTM tags will be applied to all links you’ve used in your email at one time.
If you need to add a unique UTM parameter for some link, you could add it in the options of a specific link.
Also, you can find more additional information about UTM tags on the Internet.
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