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Why the email reach SPAM?

In this article, you can read about why the email fell into the SPAM folder.

Anna avatar
Written by Anna
Updated over a week ago

Please be advised that where will hit your email (to the spam folder or inbox) depends first of all on the reputation of the domain in which the email came from.

Also emails that are sent frequently bother a lot. Emails sent seldomly allow the customers to forget you; and when you finally decide to remind people about yourself again, they may mark your message as spam, unless they are your staunch fans.

There are also other reasons why an email message can get into a spam folder. For example, it may happen if you didn't add an "Unsubscribe" or "View in Browser" link.

Spam testing:

To help you identify potential issues before sending, you can test email templates for spam directly in the editor, without exporting HTML or using third-party services.

This allows you to quickly assess whether an email may be at risk of landing in the Spam folder while youโ€™re still working on it.

  • To run the test, please click on the "Test" โ†’ "Spam" โ†’ "Run Check" in the editor:

  • After the test is completed, the editor displays the overall spam result along with detailed checks.


This includes a SpamAssassin content analysis and additional checks for unsubscribe links, broken links, and URL shorteners.

Please note that the test evaluates email content only. Sender settings such as SPF, DKIM, and DMARC are not included in the results.

We also recommend reading our article, which explains the most common reasons emails are filtered as spam and provides tips on how to avoid spam filters:
โ€‹https://stripo.email/blog/avoid-spam-filters-sending-emails/

If you have any questions, please email us at support@stripo.email.

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