AMP for email allows senders to include AMP components inside rich, engaging emails, making modern app functionality available within the email. The AMP email format provides a subset of AMPHTML components for use in email messages, allowing recipients of AMP emails to interact dynamically with content directly in the message.
Emails written with AMP can contain interactive elements such as: an image carousel or accordions, real-time content, the type of content that is always up-to-date/updated in the email when the email is opened, or gamification.
Let's imagine you have created the AMP email and want to check its display, so we can do this with the help of testing and below, I will tell you in detail how to do it.
How to test AMP emails?
You can test it in your Gmail box when you send the test from Stripo;
You should go into your mailbox settings in Gmail and turn on the option to receive dynamic content;
In the developer settings below, you need to specify our sender box as trusted- email@example.com;
Please delete all the test emails (for that current email, if you tested it before) that you sent earlier and send the test again.
After all these steps, you will be able to test displaying your AMP emails.
After you've tested the emails and made sure it's ready to send, let's look at the option to export AMP emails:
How to export AMP emails?
Important to note: not all possible email services and clients support AMP functionality.
Here is an official Google page https://amp.dev/support/faq/email-support/.
Here you can check which email support services send AMP emails and which email providers have AMP support content.
Currently, this is the list of ESPs that do support sending of AMP emails:
In order to export a finished AMP email, please click on the "Export" button in the Stripo editor, choose "AMP support", and you will be able to export the AMP email directly to your ESP.
If you see that your ESP is not listed but supports AMP technology, then you should export the email as AMP HTML — this export method saves the scripts that are appropriate for the MIME-type. Import this file into the ESP that supports Google AMP for emails.
Please be informed that only 4 email clients (GMAIL, YAHOO, MAIL.RU, FAIREMAIL) support displaying AMP content as recipients.
Getting Whitelisted with Google and Yahoo
If you want to make your own sending, your mail should be white-listed in the Google/Yahoo service, so now I will tell you how to do it in just a few steps.
To get whitelisted with Gmail and Yahoo, you need to:
authenticate your emails using SPF and DKIM;
check the destination of XHR;
make sure the DKIM signature matches the domain of your sender address;
have a permanent history of mass mailings;
fill out the Sender Registration Form.
This form is designed for both mail services that support AMP.
After submitting the registration form, you will see the following notification:
You will not receive any other notification from Google or Yahoo until you are whitelisted.
To find the whole instruction, we wrote an article and covered it in great detail How to Whitelist Google for Sending AMP Emails: Sharing Our Experience.
Please read it if you are determined to go through it.
Thank you for taking the time to read our articles. We hope you will find this information helpful.
If you have any additional questions, please email us at firstname.lastname@example.org.
We would be glad to talk with you.