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What are the Data Services? How to use it?
What are the Data Services? How to use it?

In this article, you can find information about collecting Data in Stripo: AMP Data Service. How to create Data Service and how to use it.

Elmira avatar
Written by Elmira
Updated over a week ago

What is the Data Service?

Data Service is storage, where you will be able to receive responses and feedback from your customers that you will get from the "Form" block.

By using AMP forms, you can collect email addresses, phone numbers, use checkboxes, and even measure your NPS (net promoter score) in emails - it’s all done directly in your emails. And data (user responses) is stored in the Data Service.

How to use AMP-form in emails/templates you can find more information here.

Please be advised that you can use our Data Service or embed any external endpoint, even the ones you built with Zapier.

How to use it?

There are two ways to build them in Stripo:

1. Creating a new Data Service

  • In the Stripo account, you will be able to find the "Data" tab;

  • Click on the "Create a Service" button;

  • After that, you will be able to create a new Data service;

Here we just give the service a name (required) and a short description (optional);

all other fields are filled in automatically.

We recommend giving the service a name the same as for your newsletter. In our opinion, this will make it easier to find the necessary data in your Stripo account once your email campaign is over.

  • Open an email with the AMP form, click on the form and select "Service for Data Collection" from the left menu. All user responses will be stored in the selected data service;

  • You can also copy the URL from the generated Data service and place it in the AMP form in your email;

2. Choosing Zapier as your data service

To use Zapier for data storage, you take the same steps as shown in the previous section, but instead of choosing Stripo as your data service, you need to:

  • Toggle "External storage resources";

  • Paste the link to your Zapier Webhook.

Please keep in mind that the link to the manual on how to connect the Zapier service to your emails is hidden within the word «instructions».

After you have created the Data Service storage and added the AMP-form, we can test the email.

How to test AMP emails?

  • You can test it in your Gmail box when you send the test from Stripo. Please click on the "Test" button above the template;

  • In a pop-up window, enter your email address and click the "Send Test" button;

  • You should go into your mailbox settings in Gmail and turn on the option to receive dynamic content;

  • Please delete all the test emails (for that current email, if you tested it before) that you sent earlier and send the test again.

After all these steps, you will be able to test displaying your AMP emails.

After you've tested the emails and made sure it's ready to send, let's look at the option to export AMP emails:

How to export AMP emails?

Important to note: not all possible email services and clients support AMP functionality.

Here is an official Google page

Here you can check which email support services send AMP emails and which email providers have AMP support content.

Currently, this is the list of ESPs that do support sending of AMP emails:

In order to export a finished AMP email, please click on the Export button in the Stripo editor, choose "Support for AMP", and you will be able to export the AMP email directly to your ESP.

If you see that your ESP is not listed but supports AMP technology, then you should export the email as AMP HTML — this export method saves the scripts that are appropriate for the MIME type. Import this file into the ESP that supports Google AMP for emails.

Proceed to "Files" and then to AMPHTML.

Please be informed that only 4 email clients (GMAIL, YAHOO, MAIL.RU, FAIREMAIL) support displaying AMP content as recipients.

Getting Whitelisted with Google and Yahoo

If you want to make your own sending, your mail should be white-listed in the Google/Yahoo service, so now I will tell you how to do it in just a few steps.

To get whitelisted with Gmail and Yahoo, you need to:

This form is designed for both mail services that support AMP.

After submitting the registration form, you will see the following notification:

You will not receive any other notification from Google or Yahoo until you are whitelisted.

To find the whole instruction, we wrote an article and covered it in great detail How to Whitelist Google for Sending AMP Emails: Sharing Our Experience.

Please read it if you are determined to go through it.

Thank you for taking the time to read our articles. We hope you will find this information helpful.

If you have any additional questions, please email us at

We would be glad to talk with you.

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