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(New editor) Special hyperlinks. How to insert my "unsubscribe" or "view in browser" link?
(New editor) Special hyperlinks. How to insert my "unsubscribe" or "view in browser" link?

This article describes the process of working with special links for different email services, as well as the process of adding your own.

Mariia Sokolenko avatar
Written by Mariia Sokolenko
Updated over a week ago

Special links are user-specified links that make it easier for customers to choose and set frequently used links for their buttons or other parts of the templates.

Not everyone knows how important links like "Unsubscribe" and "View in browser" actually are. For example, an unsubscribe is needed for many reasons: to be understanding of customers’ needs and preferences, to get reliable feedback, and, most importantly, to allow emails to end up in the inbox, not in spam.

An unsubscribe link is a link that allows subscribers to unfollow receiving marketing emails sent by a brand. The link is usually placed in the template's footer, leading to the unsubscribe page.

And what about the view in the browser link? The subscribers can see the entire email message in the browser window.

Please notice that such special links as "View in Browser" or "Unsubscribe" should be set depending on ESP (email service provider) you're using to send out your emails.

This means that you should clarify the list of tags in support of your service.

Each email provider has its own list of tags. We do not provide these lists in the editor because there are a lot of different providers, and we are not able to check all the tags.

How to add a link to the text?

  • First of all, you should open the editor and choose the Text block. After that, please highlight the needed text you want to use as a link and click the label "Chain" in the Settings menu;

  • After that, on the right, you will be able to insert the link, change its type, see the link title, enable or disable the word break, and underline the link;

Remind such special links as View in browser or Unsubscribe must be configured depending on the ESP provider you use to send emails.

Moreover, we created a list of the most common ESP services with their merge tags and special links (for instance, Campaign Monitor, GetResponse, MailChimp, Unisender, Zeta, eSputnik, etc.) that you can turn on in the "Projects" settings → "Special links" (or "Merge tags") sections.

In the "Special" tab, you will be able to see all the enabled links:

How to add your own list of special links?

This will help you save time and add the most used links faster. To do this:

  • Toggle the "Custom links" control and add the desired links;

  • Once added, they can be found in the type for the link, by the name "Special" → "Custom";

So using these simple steps, you can add an unsubscribe/view in browser link to your email.

Thank you for taking the time to read our articles. We hope you will find this information helpful.

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