If you are going to send Campaigns that you want to track with Google Analytics, you will need to use special UTM parameters.
You can put UTM-tags in the template/email, and these UTM parameters will be applied to all the links that you’ve used in your email.
With Stripo, you set them easily. So for doing this, you need to:
- Click the settings panel;
- and enable UTM tags;
- then you should write the Ad ID for analytics which will be able to recognize and evaluate them.
You can read more about UTM-tags on the Internet.
For example - https://www.hallaminternet.com/setting-campaign-url-tagging-google-analytics/
Important to note:
The UTM parameters that you set with Stripo will prevail over the ones that your ESP sets for your email marketing campaign.
If you need our help please contact us.