If you are going to send Campaigns that you want to track with Google Analytics, you will need to use special UTM parameters.

You can put UTM-tags in the template/email, and these UTM parameters will be applied to all the links that you’ve used in your email.

With Stripo, you set them easily. So for doing this, you need to:

  • Click the settings panel;
  • and enable UTM tags;
  • then you should write the Ad ID for analytics which will be able to recognize and evaluate them.

You can read more about UTM-tags on the Internet.
For example - https://www.hallaminternet.com/setting-campaign-url-tagging-google-analytics/

Important to note:
The UTM parameters that you set with Stripo will prevail over the ones that your ESP sets for your email marketing campaign.

If you need our help please contact us.

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