I want to mention that you can find a more detailed version of this article in our blog - https://stripo.email/blog/template-kits-or-how-to-get-template-guidelines-and-brand-assets-in-one-place/.

You can automatically generate a brand book for your emails for free. Template Kits is like a Statute for all email coders, designers, and email marketers on your team who are involved in email production.

Template Kits is our totally new feature to help: 

a) you build brand consistent newsletters regardless of what agency or email designer you hire for building your future campaigns; 

b) designers easily get used to rules and requirements for emails of any brand and will build those emails in no time; 

c) make on boarding of new teammates go easier and faster.

You can generate the Template Kit for any project of yours within just a minute totally for free.

How to generate a Template Kit for your projects?

This is a very simple process, actually.

To start working on your Template Kit, click your profile icon in the upper right corner, then enter the Template Kits tab.

The Template Kit Settings

First of all, you need to work on the design of your Template Guidelines PDF file.

Here you can:

  • enter your company name — you can call it anything you want. It could be the name of a project or organization you build the Template Kit for. It is important that you remember its name or even copy it as you’ll need it later;
  • insert your logo;
  • choose the color of the Guideline book — by setting the «Primary color»;
  • specify your contact information, including links to social media profiles;
  • to add an extra field for entering contact information, please click the «Plus» icon, then click the arrow to choose the type of the link in the drop-down list:

  • if done everything right, you will see this inscription:

Here in the Referencing to Stripo settings you can decide whether you want those who will have access to the Template Guidelines file to be able to view your email templates on the web and enable them to enter the editor to start working on new emails right from the Guidelines file.

 If yes, toggle respective buttons at the bottom of the Template Kits Settings Tab in the Referencing to Stripo section:

To leave this tab, just click the «Template Kits» button at the top of the page.

The Create a new Template Kit tab

Please enter the Create a new Template Kit tab.

Here you need to:

  • enter your company name — make sure it repeats the name you just entered in the previous tab;
  • in the drop-down menu, select a necessary project if you have many;
  • our system shows how many templates are there in the chosen project of yours. Here you can also see the number of modules that you or your teammates have previously saved to your personal Modules library for this particular project;
  • now choose the template that will serve as the pattern for all your future campaigns — mine is called «New Template»;
  • if you like, you may add one more template in your Guidelines PDF file — please choose it from the drop-down list. If you need even more, then click the «Plus» icon, and again select a necessary template from the drop-down list;

Please be advised that if you find one email template right enough for your PDF file, then make sure to «include» the template that you’ve just set for your Email template guidelines.

  • we’re finally there and can download our Template Kits.

What you get in your Template Kits archive

Here’s the contents of the Template Kit I’ve just generated for Stripo:

Folder 1. Assets

It contains the Stripo favicon.

The next version of the Template Kits will enable you to even upload your files with custom fonts and other design elements.

Folder 2. Guidelines.pdf

This file goes with the table of contents on page 4.

In this document, we enumerate all the design styles that you used in the chosen template. They are divided into sections for your convenience: headings, headers, buttons, info area, mobile view styles, etc.

In the Template section of your Guidelines file, you can preview your template or even go to the editor to start working on a new template or edit this one, of course, if you have enabled these options in the «Referencing to Stripo» page when working on the Guideline appearance.

In the Modules area, you see the list of all the modules that have been downloaded with this archive.

And the file ends with your contact information. In case any person at any time needs your help or clarification, he or she will know how to reach out to you.

Folder 3. Modules

All the content modules that have been downloaded with your Template Kit are divided into folders — a folder for each module. They are named respectively.

Each folder contains:

  • a preview image of the module;
  • folder with all the images used in this particular module;
  • separate files with the CSS and HTML codes of a respective module;
  • file with the CSS inlined into the HTML code — you can use any.

The Modules folder also contains the Modules.html file — it contains snippets of all modules and their codes.

You just select a necessary module from the list, and our system shows the HTML code and HTML with the inlined CSS code of this particular module.

Folder 4. Start.html

This file lets you go to the Guideline.pdf or directly to modules.

It also contains your contact information.

Folder 5. Templates

Just like the Modules folder, this one provides you with:

  • the folder with all the images you used in your template;
  • separate files with the CSS and HTML codes of a respective module;
  • file with the CSS inlined into the HTML code — you can use any;
  • PDF file of this particular template.


Very soon, you will be able to choose whether you want to include the screenshots of your templates tested with Email on Acid, thumbnail images of modules, etc. Today they are downloaded by default.

And also you will be able to exclude files with the HTML/CSS codes of your templates.

Here is our video How to Get Template Guidelines and Brand Assets in Stripo:

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