For emails created in Stripo editor, it is possible to add personalization tags (Merge tags) which allow you to add name/surname/address and other clients personal data individually.
To add them, click the text block and select Merge tags in the settings panel
In this section, the most popular email services tags like MailChimp, GetResponce, eSputnik, etc. are already added, so after you exported email to the system you use, merge tags are automatically replaced by the data stored in the database of the corresponding service.
If email service you need is not available, you can add custom merge tags. To do this, just open the project settings...
... in the account menu and add the desired tags.
Once added, they can be found in the same menu where the rest are.