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Merge-tags configuration. Create a list of custom merge-tags in the Project settings

Merge-tags configuration. Create a list of custom merge-tags in the Project settings

In this article, you will find out how to configure the list of displayed merge tags as well as set your own ones in the project settings.
Kyrylo avatar
Written by Kyrylo. Updated over a week ago

Let's imagine that you want to make a mailing of your template and automatically substitute data in it depending on the user to whom you will do the mailing.

The merge tag will help you with this.

The merge tag is a piece of code specific to an email service provider that allows you to insert unique user data from your mailing list into emails. For emails created in the Stripo editor, you can add personalization tags (Merge tags), which allow you to add the name / surname / address and other customers' personal data individually.

In this article, we will see how you can configure a list of displayed merge tags as well as set your custom tags in the corresponding section of the Project settings.

How to configure own list of merge tags?

Switch to the settings of the desired project and go down to the "Merge Tags" section.

Here, the most popular email service tags like MailChimp, GetResponce, eSputnik, etc., are already added, so after you exported an email to the system you use, merge tags are automatically replaced by the data stored in the database of the corresponding service.

  • You have an option to enable or disable these built-in merge tags in the "project" settings:

  • You can add custom merge tags if the email service you need is unavailable. To do this, just open the project settings and add the needed custom tags by click on the "plus" icon;

  • Once added, they can be found in the same menu where the rest are, under the "Custom tags" title;

  • Also, if you added lots of custom tags, you can use the merge-tag search box to save your time in searching for the desired merge-tag;


  • The "custom tags display" feature allows you to customize the appearance of merge tags in the editor;

With the enable "Custom tags display" feature, the tags are displayed as follows:

However, if you want to see an existing merge-tag value, then disable the "Custom tags display" feature.

Thank you for taking the time to read our articles. We hope you will find this information helpful.


If you have any additional questions, please email us at support@stripo.email.

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