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What are the Structures and Containers? How to use them?
What are the Structures and Containers? How to use them?

The article goal to provide information on the topic of structures and containers and their usage.

Valeriia avatar
Written by Valeriia
Updated over a week ago

What is the Structure?

The stripe is on top of the hierarchy of email elements, this means it must contain child elements. A structure is one of them, and it is always present in every stripe by default.

To add an extra structure, drag and drop it from the "Content" menu to the desired position of your email template.

Each stripe can contain many structures. In turn, a structure can include up to 8 containers in a row.

Just like other email elements, structures can be saved as modules, moved, copied and deleted with the help of the corresponding drop-down menu that appears by mouse hover.

Structures adjustment:

Structures settings are available in three tabs: "Appearance", "Data" and "Conditions".

In the "Appearance" tab, you can:

  • add more containers to the structure;

  • set the container size. You can set container size in the structure using parameters in numbers or "stretching" the container to the desired width;

  • adjust indent between containers;

  • set the background color of the structure as well as the background image;

  • you can set padding for a structure for desktop and mobile view;

  • configure the full content border, or do it separately for each side with an option to customize the border color;

  • configure the structure's responsiveness to locate their containers one below the other for mobile view or set inversion for responsive structures to display containers in reverse order on a mobile screen;

  • hide the structure for desktop or mobile view here if you want some structures not to be displayed in some versions;

  • specify the structure type below – HTML, AMPHTML, or both types.

In the "Data" tab, you can:

  • configure structures just like smart elements.

Smart Elements are functionality that allows you to automate email production. This is a true time-saver for those who build multiple product cards and email digests. You configure them once and use them across numerous promo campaigns.

For more details about smart elements, please click here.

In the "Conditions" tab, you can:

  • Apply Display Conditions allows you to dynamically change the content of the email/template displayed to recipients after mailing, depending on whether the specified condition is met or not.

To read more about conditions, follow this link.


What is the Container?

The next step down by hierarchy is containers in the structures. Containers are located horizontally. Each structure can include up to 8 containers.

Each container can contain an unlimited number of blocks located vertically.

Containers adjustment:

Container settings are available in three tabs: Appearance, Data, and Conditions.

In the "Appearance" tab, you can:

  • set the background color of the container as well as the background image;

  • configure rounding for the container;

  • configure the full content border here, or do it separately for each side with an option to customize the border color;

  • configure rounding for the container;

  • hide the container for desktop or mobile view here if you want some structures not to be displayed in some versions;

  • specify the container type below – HTML, AMPHTML, or both types.

In the "Data" tab, you can:

  • configure containers just like smart elements.

Smart Elements are functionality that allows you to automate email production. This is a true time-saver for those who build multiple product cards and email digests. You configure them once and use them across numerous promo campaigns.

For more details about smart elements, please click here.

In the "Conditions" tab, you can:

  • apply Display Conditions allows you to dynamically change the content of the email/template displayed to recipients after mailing, depending on whether the specified condition is met or not.

To read more about conditions, follow this link.


Thank you for taking the time to read our articles. We hope you will find this information helpful.


If you have any additional questions, please email us at support@stripo.email.

We would be glad to talk with you.


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